• Luxury Real Estate - Portrait of an International Home Buyer...

    International home buyers show interest in diverse markets. Ultra high net worth individuals look for ultra luxury real estate. Foreign real estate investors make a dramatic impact on local markets.   Who are UHNW buyers? The most prolific foreign home buyer is an ultra high net worth (UHNW) individual. This designation means that they have assets of at least US $30 million. The group's purchasing activity is fuelled by specific trends and motivations such as the desire to diversify safe investments or a plan to gain citizenship. International UNHW buyers pursue these non-traditional goals as[...]

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    [Inman Featured] 17 ways successful luxury agents prepare for the global market

    Key Takeaways Contemporary luxury real estate agents must familiarize themselves with the world's top properties. Real estate companies need to reach a global audience. A successful high-end real estate agent "lives" luxury to achieve ultimate knowledge of the upscale market. Successful real estate companies know that it pays to enrich their international luxury programs. Leading real estate companies take specific actions including: Extending their efforts and market offerings around the world Growing their digital and print content with a focus on top listings and luxury lifestyles; [...]

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    [Inman Featured] How to get your luxury real estate deal to close

    Key Takeaways Too many agents only see what's right in front of them, and they miss out on deal closers. You can use items such as home warranties and artwork to leverage a close. Incentives such as these should only be used when they're absolutely necessary. We’ve all been there. The buyer and seller are at the brink of finalizing a deal on a luxury home, but the final gap just refuses to close. The seller won’t go any lower, and the buyer won’t go any higher. Is it time to let go of the deal, or is there something else you can do to save it? If the buyer isn’t 100-percent sold on[...]

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    [Inman Featured] Why luxury real estate agents should follow international markets

    Key Takeaways Foreign buyers interested in U.S. luxury real estate provide tremendous opportunities for high-end agents. Market volatility in other nations means that these buyers are seeking politically and economically stable locations to invest. The foreign countries with the top three largest shares of high net worth homeowners in the U.S. are Canada, the U.K. and China. It’s easy to fall into the rut of just observing what’s directly in front of you. My advice: don’t do that — broaden your horizons. When it comes to luxury real estate, be willing to reach out to [...]

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    Key Takeaways Global luxury real estate agents must be willing to invest time and discover the true nature of the high-end real estate market. Luxury real estate buyers are looking for more than upscale property. A stellar reputation is a luxury real estate agent's greatest asset. Don’t let the title overwhelm you; it is far easier than you imagine to become a global luxury real estate player. Naturally, it takes effort, but it comes down to a lot of common sense and a clear understanding of luxury. You must be knowledgeable about luxury to play the game on the world stage or even [...]

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    [Inman Featured] Do you have the 2 traits it takes to sell luxury real estate?

    Key Takeaways There are two factors that will help you successfully sell luxury real estate. The first factor is a drive to be consistent in everything you do. The second factor is having the ability to be authentic always. Real estate agents tell me all the time that they don’t think they have what it takes to sell luxury real estate. When I ask them what they think they need, the answers are all over the board. Although there are many factors that will contribute to your success, there are two things that stand out. Master these, and your chances of finding success go up [...]

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    [Inman Featured] For today’s affluent buyers, luxury real estate is all about lifestyle

    Key Takeaways The luxury market isn’t just about size; it’s more often about location. Baby boomers aren’t as interested in maintaining a large estate -- they want convenience. Demand for downtown condos and townhomes is skyrocketing When most people think of luxury real estate, they often envision palatial mansions on large spreads of land. But for those with the ability to buy luxury, size doesn’t always matter. For them, location is far more important. For instance, property right on the beach or next to a ski lift is appealing to some. For others, a condo downtown is [...]

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    Key Takeaways International homebuyers show interest in diverse markets. Ultra high net worth individuals look for ultra luxury real estate. Foreign real estate investors make a dramatic impact on local markets. The most prolific foreign homebuyer is an ultra high net worth (UHNW) individual — and they are buying luxury real estate. The UHNW designation means that they have assets of at least $30 million. The group’s purchasing activity is fueled by specific trends and motivations such as the desire to diversify safe investments or a plan to gain citizenship.UHNW INDIVIDUALS HAVE AT [...]

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    Key Takeaways The demands of the luxury buyer change over time. Upscale clients have clear expectations of luxury real estate agents. High-end real estate agents must take the time to learn about the luxury lifestyle. Contemporary luxury homebuyers are looking for certain high-end specifics. Once luxury real estate agents unravel this mystery, they are well on their way to understanding their upscale clients. Of course, agents can never rest on their laurels because the desires of luxury purchasers can change from year to year — and even from season to season.THE DEMANDS OF THE LUXURY [...]

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    Key Takeaways Leading luxury real estate agents have their priorities in the right place. Successful luxury real estate agents know their clients. Expert luxury real estate agents prove their value. Luxury real estate agents can be recognized by their peers and profession, but the most important critic will always be their client. As far as the general public is concerned, a luxury real estate agent is as good as the review from the last transaction. Therefore, it is essential to do the best for every client. That starts withknowing what buyers and sellers expect from this professional [...]

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    [Inman Featured] Why luxury real estate is pushing boundaries

    Key Takeaways The growth in luxury real estate is a global phenomenon. A world of opportunities awaits a luxury agent. High-end consumers are always looking for luxury properties. The global luxury real estate sector is just coming out of a year of growth in 2015 with more wealthy prospects in sight during the coming months. An ever-increasing group among the affluent are extremely optimistic about their future.Global luxury With their top income and asset levels, the global affluent can have a definite impact on consumerism in every sector including luxury real estate. TheYouGov Affluent [...]

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    Key Takeaways Luxury real estate is a significant contributor to ultra-high-net-worth wealth. Affluent clients buy homes that suit their overall lifestyle. A leading luxury real estate agent knows the true value of upscale property. Ultra-high-net-worth individuals (UHNW) own an impressive mass of the world’s luxury real estate. According to The Global Luxury Residential Real Estate Report 2015, a collaborative effort by Wealth-X and Sotheby’s, 79 percent of the UHNW population have two or more opulent residences including property outside their primary location or even in a different [...]

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    [Inman Featured] 2016 retrospective: The year of global luxury real estate

    Key Takeaways The luxury real estate sector saw expanded growth during the past year. A few high-end real estate developments surprised the industry in 2016. Buyers and sellers will determine the future look of luxury real estate. As we move into autumn and head toward the last quarter of the year, let’s look back at the state of global luxury real estate in 2016. What defined high-end property in recent months? Can we take away valuable insight from observing the performance of luxury real estate this past year?Luxury real estate 2016: The fact of the matter One thing is certain in the [...]

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    Key Takeaways Recent statistics suggest that millennials will be spending more in the luxury market. Millennials respond to a different brand than previous generations. Marketing to millennials requires understanding their motivation to buy luxury. Affluent buyers in all age groups make a significant impact on the luxury real estate market. At present, however, millennials have heightened momentum. The YouGov 2016 Affluent Perspective Global Study notes that millennials, as well as the 400,000 wealthiest households in the U.S., will increase their spending by 8 percent and 10 percent [...]

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    Key Takeaways The UHNW buyer has a variety of reasons for choosing a certain location for residential real estate -- and their tastes are diverse. The world’s wealthiest people own residential luxury real estate around the world. And some countries attract more interest from buyers than others. In addition, specific regions within these countries get top billing as prime locations. Indeed, we can narrow it down further and identify real estate hubs within a city.Deciding on luxury Generally, ultra-high-net-worth (UHNW) buyers (that term is afforded to individuals with more than $30 [...]

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    Key Takeaways Equities and high-end real estate have something in common. Buyers' perception of the economy has a significant impact on the luxury real estate market. Several factors can affect the future of luxury real estate. A quick increase in equities will affect different sectors of the economy. When stocks do well, other elements respond in a similar manner. For example, within the last seven years, the rise in equities led to an increase in sales of luxury real estate (properties with a value of a million dollars or more). The correlation between stocks and upscale property sales is [...]

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    [Inman Featured] Meet the newest trend in wealth: The miIlennipreneur

    Key Takeaways Young rich entrepreneurs are changing the luxury real estate sector. Millennipreneurs make their presence known on the investment scene. Today's youthful high-end buyers come from different categories of wealth and varied fields. Recently, Scorpio Partnership coined a new term — millennipreneurs — for a group who is making a significant impact on the luxury real estate market. Scorpio Partnership led the 2016 BNP Paribas Global Entrepreneur Report — a study of 2,600 entrepreneurs in 18 countries including regions in Asia, Europe and the U.S.Who are millennipreneurs? [...]

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    [Inman Featured] What you need to know about eco-friendly luxury real estate

    Key Takeaways Eco-friendly upscale properties will continue to impress in the high-end real estate market. Luxurious homes can be “green” and grand at the same time. Sustainable luxurious living and forward-thinking design will be the way of the future in luxury real estate. Eco-friendly upscale properties are tremendously popular among today’s high-end homebuyers. Their green grandeur is making an exceptional impact on luxury real estate. Environmentally friendly residences exhibit a harmonious blend of sustainable living and opulent style.Syncing luxury Of course, the construction [...]

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    [Inman Featured] How do you sell luxury without marketing?

    Imagine you just landed a deal to sell a multi-million dollar home, and your client said, “I don’t want everyone to know we’re selling.” Could you still sell that home?  Do you think this could never happen to you? Think again. Many famous people want to sell their homes and don’t want all the fanfare that goes along with it. If it doesn’t sell for their asking price and they have to drop the price, this can bring public embarrassment. So not only does it happen, it happens more often than you might think.  If you’ve ever faced with this situation, your mind quickly scratches [...]

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    [Inman Featured]  Why most real estate agents never get rich

    If you jumped into real estate to get rich, you might have picked the wrong profession. At least, that’s what salary pollsters will tell you. Most salary surveys will tell you that the average salary for a real estate agent in the U.S. is just $39,800 a year. That’s the average — so many agents aren’t even making that much. But there are real estate agents who do get rich. The big question is: How do they do it? To get rich in real estate, you have to understand one simple reality. To make $39,800, you can sell: 20 homes with a $2,000 commission 10 homes with a $4,000 commission 4[...]

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    [Inman Featured]  Why most real estate agents fail to make it in the luxury market

    If you’ve tried to sell luxury real estate in the past, and you just weren’t able to make it work, there’s a reason. In fact, there’s one big reason that most agents never break into the luxury market. Fortunately, you can avoid this pitfall and make it big in luxury real estate. Young affluence The demographics of the wealthy in the U.S. have changed in the past 20 years. Most of the wealth used to be focused in the over-60 age group. Now, wealth has shifted to the 45-60 age group. And along with that shift has come a major change in what the wealthy want. This is where most luxury [...]

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    [Inman Featured] Do you know how to cater to the new affluent consumer?

    The name of the game in luxury real estate used to focus on old money. The wealthy in the U.S. once centered on people who came from rich families or spent their lifetime building their fortunes. But all of that has changed, and that change has forced luxury real estate agents to adapt their sales tactics and focus on the new affluent consumers. This means you have to find ways to protect their time. If you waste their time, you become a liability. For instance, one agent made the mistake of telling his client too many personal stories when the client had other things he needed to do. The [...]

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    Seeing Passed The Flaunt | Luxury Agent

    Many of the people you see with expensive cars, name brand clothes and dining at the finest restaurants may not be as “wealthy” as you think….  Have you ever heard the expression “The empty can rattles the most”.. that also rings true when it comes to luxury.  Be sure to see past the “flaunt

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    Do You Have a Proprietary List? | Luxury Agent

    Lists that are easily accessible have no real advantage. Having your own proprietary list will increase your listing inventory and increase your odds of representing both buyer and seller in a transaction. You should identify and develop your lists Locally, Nationally and also in your Driver markets.  Here is are 7 suggestions of lists to develop:  1. Doctors 2. Attorneys 3. Contractors 4. Financial Advisors 5. CPA’s 6. Estate Attorneys 7. Private Bankers

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    Do You Have a Proprietary List?

    Lists that are easily accessible have no real advantage. Having your own proprietary list will increase your listing inventory and increase your odds of representing both buyer and seller in a transaction. You should identify and develop your lists Locally, Nationally and also in your Driver markets. Here is are 7 suggestions of lists to develop: Doctors Attorneys Contractors Financial Advisors CPA’s Estate Attorneys Private Bankers Spread a little luxury today, watch, share and subscribe to Luxury Agent YouTube Channel: https://www.youtube.com/watch?v=P91y-1IM1Xc

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    Luxury Sellers & Buyers sell or buy due to Situational Matters | Luxury Agent

    If the personal timing is off, if its’ not the right scenario or situation –they will not sell or buy.  The key to assisting the luxury seller or buyer when their personal timing is RIGHT and when their situation is RIGHT is to KEEP IN TOUCH consistently and over a period of time with tactful methods.

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    Luxury Sellers & Buyers sell or buy due to Situational Matters.

    If the personal timing is off, if its’ not the right scenario or situation –they will not sell or buy. The key to assisting the luxury seller or buyer when their personal timing is RIGHT and when their situation is RIGHT is to KEEP IN TOUCH consistently and over a period of time with tactful methods. Spread a little luxury today, watch, share and subscribe to Luxury Agent YouTube Channel : https://www.youtube.com/watch?v=8NR4kcveOtU

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    Why Video Is a Must Have in Luxury Real Estate. | Luxury Agent

    Video Positions you as a Market Leader. Offers Social Media and SEO Value. It's a Long Term Asset of your brand. Over 4 Billion Videos are viewed every day. 94% of Consumers watched a video online last week. 76% of smartphone owners watch videos at least once per week from their phones. 40% of 18 – 24 year olds watch videos more than 10 times per week.

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    Why Video Is a Must Have in Luxury Real Estate.

    Video Positions you as a Market Leader. Offers Social Media and SEO Value. It's a Long Term Asset of your brand. Over 4 Billion Videos are viewed every day. 94% of Consumers watched a video online last week. 76% of smartphone owners watch videos at least once per week from their phones. 40% of 18 – 24 year olds watch videos more than 10 times per week.

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    How Does Global Wealth Impact Luxury Real Estate? | Luxury Agent

    As wealth in emerging markets and historically sound markets change; the wave of buyers from the respective market changes along with it. The following chart demonstrates and outlines where billionaires live throughout the world.

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    How Does Global Wealth Impact Luxury Real Estate?

    As wealth in emerging markets and historically sound markets change; the wave of buyers from the respective market changes along with it. The following chart demonstrates and outlines where billionaires live throughout the world.   8 Luxury Tips To Working With Luxury Clients. We are all judged first by How we Look. We are judged by How we Speak. We are judged by  How we Handle Ourselves. We are judged by What we Actually Do Don’t try to look like them, It can appear Competitive. Don’t try to become their friend, you aren't.  You are there to do a job.  Stay focused Be comfortable in [...]

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    8 Luxury Tips To Working With Luxury Clients. | Luxury Agent

    1. We are all judged first by How we Look. 2. We are judged by How we Speak. 3. We are judged by How we Handle Ourselves. 4. We are judged by What we Actually Do 5. Don’t try to look like them, It can appear Competitive. 6. Don’t try to become their friend, you aren't. You are there to do a job. Stay focused 7. Be comfortable in your own skin; they do not have time to listen about your life, the economy issues, or anything negative. 8. Make it a gracious experience.

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    Do You use Google Analytics For Luxury Real Estate? | Luxury Agent

    You have probably heard of Google Analytics by now.  Google Analytics is a web analytics service offered by Google that tracks and reports website traffic in extensive formats at no cost to you.  What do you use to track your luxury website visitors?

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    Do You use Google Analytics For Luxury Real Estate?

    You have probably heard of Google Analytics by now. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic in extensive formats at no cost to you. What do you use to track your luxury website visitors?   Spread a little luxury today, watch, share and subscribe to Luxury Agent YouTube Channel: https://www.youtube.com/watch?v=cvMoz6cKuvI

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    6 Must Have Tools to be a Luxury Real Estate Agent. | Luxury Agent

    1. Website that converts 2. Landing Pages that generate leads 3. Direct Mail Strategy 4. Magazine & NewsPaper Advertisements 5. Syndication to the most searched websites 6. Syndication to the top real estate web portals

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    Competing Against a Larger Company or Franchise? | Luxury Agent

    Find and focus on your assets.  Make a list of what you feel are the top 20 “assets” or “unique items” that set you or your company apart from competitors.  Discuss and review the top 20 asset list with your co-workers, friends, family and past clients to get their input.  Narrow your top 20 asset list down to 5 and leverage these in all of your marketing efforts.  Remember… You can only improve your weakness marginally – however you can improve your strengths exponentially!

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    Competing Against a Larger Company or Franchise?

    Find and focus on your assets. Make a list of what you feel are the top 20 “assets” or “unique items” that set you or your company apart from competitors. Discuss and review the top 20 asset list with your co-workers, friends, family and past clients to get their input. Narrow your top 20 asset list down to 5 and leverage these in all of your marketing efforts. Remember… You can only improve your weakness marginally – however you can improve your strengths exponentially!

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    6 Must Have’s To Win More Luxury Listings. | Luxury Agent

    1. Positive Real Estate Reputation both online & offline 2. Elegant website that offers value to viewers 3. Market knowledge 4. Credibility Indicators 5. Experience in luxury sales  6. Print Material & Direct Mail Strategy

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    6 Must Have’s To Win More Luxury Listings.

    Positive Real Estate Reputation both online & offline Elegant website that offers value to viewers Market knowledge Credibility Indicators Experience in luxury sales Print Material & Direct Mail  Strategy Spread a little luxury today, watch, share and subscribe to Luxury Agent YouTube Channel:https://www.youtube.com/watch?v=LJ9lQNggnOs

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    What is Your Real Estate Reputation? | Luxury Agent

    There was a study done by Nielsen Global Trust in Advertising.  This study posed just 1 simple, yet powerful question:  To What extent do you trust the following forms of advertising?  They offered 2 multiple choice answers:  1. Trust Completely or Somewhat 2. Don’t trust much at all.  The results are fascinating.

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    What is Your Real Estate Reputation?

    There was a study done by Nielsen Global Trust in Advertising. This study posed just 1 simple, yet powerful question: To What extent do you trust the following forms of advertising? They offered 2 multiple choice answers: Trust Completely or Somewhat Don’t trust much at all. The results are fascinating.

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    Don’t have a Luxury Sale - What Do you Do? | Luxury Agent

    Ever heard of “fake it until you make it” –  Borrow a colleague’s success in the luxury sector and pay them a hefty fee for it… 50%! Yes; that’s right – ask one of your colleagues to borrow their credibility and expertise in the luxury market to get your 1st listing – in which you will pay them 50% of your commission for doing so.  After you have done at least 2 sales or listings you can list a luxury property on your own – as now you have the credibility and success.

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    Global Reach is Key – Do You Partake? | Luxury Agent

    Luxury buyers and sellers have the ability to travel anywhere and everywhere; especially with the ease of access to the internet around the world.  Therefore to ensure your success in the Luxury real estate space – you must have a global platform and explain the benefits of the global platform to your luxury consumers.

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    Global Reach is Key – Do You Partake?

    Luxury buyers and sellers have the ability to travel anywhere and everywhere; especially with the ease of access to the internet around the world. Therefore to ensure your success in the Luxury real estate space – you must have a global platform and explain the benefits of the global platform to your luxury consumers.   Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel: https://www.youtube.com/watch?v=bqQ_gxzkUBY

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    What is the most effective way to introduce yourself as a Luxury Agent? | Luxury Agent

    Over 4 billion videos are viewed every day. 94% of Consumers watched a video online last week. 76% of smartphone owners watch videos at least once per week from their phones. 40% of 18 – 24 year olds watch videos more than 10 times per week. The statistics speak for themselves.. Video is an exceptional way to introduce yourself as a luxury expert. Have you ever considered a “Profile Interview” of yourself?

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    What is the most effective way to introduce yourself as a Luxury Agent?

    Over 4 billion videos are viewed every day. 94% of Consumers watched a video online last week. 76% of smartphone owners watch videos at least once per week from their phones. 40% of 18 – 24 year olds watch videos more than 10 times per week. The statistics speak for themselves.. Video is an exceptional way to introduce yourself as a luxury expert. Have you ever considered a “Profile Interview” of yourself? Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel: https://www.youtube.com/watch?v=Kq9bg8ww_uA

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    Are You Top of Mind? | Luxury Agent

    A Luxurious and easy way to stay “Top of Mind” with your current & past clients is a newsletter. A personally branded and well written e-newsletter sent to your clients is a great way to stay “top of mind” without “selling” yourself. It’s a terrific way to add value and position yourself as a luxury expert.

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    Are You Top of Mind?

    A Luxurious and easy way to stay “Top of Mind” with your current & past clients is a newsletter. A personally branded and well written e-newsletter sent to your clients is a great way to stay “top of mind” without “selling” yourself. It’s  a terrific way to add value and position yourself as a luxury expert. Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel: https://www.youtube.com/watch?v=4SW2JHyzyM8

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    Letters… Are not dead… | Luxury Agent

    Ever thought how impactful a hand-written note is?  How about a letter outlining how you will market and sell a luxury listing?  How about a letter from a 3rd party stating that you are part of a credible network?  What if the letter outlining how you will market and sell the home comes from a credible 3rd party organization?

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    Letters…. Are not dead…

    Ever thought how impactful a hand-written note is? How about a letter outlining how you will market and sell a luxury listing? How about a letter from a 3rd party stating that you are part of a credible network? What if the letter outlining how you will market and sell the home comes from a credible 3rd party organization?   Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel: https://www.youtube.com/watch?v=zMa9Gw4-KIE

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    How do you Prove Your Value & Worth? | Luxury Agent

    If you are new to the business or you don’t have extensive experience behind you to be recognized as an expert there are ways to communicate your value and worth.  Borrow your company and network statistics or your team sales volume, to prove your worth.  This will allow you to “piggyback” on their success in order to achieve your own personal success.

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    How do you Prove Your Value & Worth?

    If you are new to the business or you don’t have extensive experience behind you to be recognized as an expert there are ways to communicate your value and worth. Borrow your company and network statistics or your team sales volume, to prove your worth. This will allow you to “piggyback” on their success in order to achieve your own personal success.   Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel: https://www.youtube.com/watch?v=ao_hQJa73ho

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    How can You reach the Affluent in Print? | Luxury Agent

    What do Mercedes-Benz, Bombardier Business Aircraft and Louis Vuitton have in common?  They all produce lifestyle magazines. There’s a natural fit between print and luxury: The quality and craftsmanship that goes into a magazine is much like the quality and craftsmanship that goes into a refined product.

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    How can You reach the Affluent in Print?

    What do Mercedes-Benz, Bombardier Business Aircraft and Louis Vuitton have in common? They all produce lifestyle magazines. There’s a natural fit between print and luxury: The quality and craftsmanship that goes into a magazine is much like the quality and craftsmanship that goes into a refined product. Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel: https://www.youtube.com/watch?v=_c8ghzP_y-8

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    Video’s Role In Luxury & Mobile

    Luxury consumers spend more time on mobile devices. A recent study found that 98% of affluent consumers use the Internet. As compared with 79% of the general population. The affluent spend 26.2 hours online weekly, 17.6 hours watching TV and 7.5 hours listening to the radio. The general population, on the other hand, spends about twice as much time weekly with TV and radio—34 hours and 16 hours, respectively—and just 21.7 hours on the Internet. Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel: https://www.youtube.com/watch?v=-PReGO1rlU4

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    Video’s Role In Luxury & Mobile. | Luxury Agent

    Luxury consumers spend more time on mobile devices.  A recent study found that 98% of affluent consumers use the Internet. As compared with 79% of the general population. The affluent spend 26.2 hours online weekly, 17.6 hours watching TV and 7.5 hours listening to the radio. The general population, on the other hand, spends about twice as much time weekly with TV and radio—34 hours and 16 hours, respectively—and just 21.7 hours on the Internet.

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    Are You In the Luxury Global Economy? | Luxury Agent

    Luxury sellers & buyers have many things in common with other Luxury sellers & buyers – especially being “global”.  By harnessing the power of the internet many executives, entrepreneurs and investors have freed themselves of being tied to a physical location --- hence the affluent own homes globally.

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    Are You In the Luxury Global Economy?

    Luxury sellers & buyers have many things in common with other Luxury sellers & buyers – especially being “global”. By harnessing the power of the internet many executives, entrepreneurs and investors have freed themselves of being tied to a physical location --- hence the affluent own homes globally.   Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel: https://www.youtube.com/watch?v=J8dEufwzuc8

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    Who is #1 in Web Searches? | Luxury Agent

    Google still remains #1….. are you winning? 92% of buyers use the internet in some way in their home search process and 50% of buyers use a mobile website or application in their home search. ….. in order to compete you must be ranking for luxury keywords in your luxury market.

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    Exposure – How do you Position it? | Luxury Agent

    How do you quantify your advertising reach when meeting with a luxury prospect? Understanding and communicating your value and worth is critical to your success.  Contact the magazines, newspapers, websites and networks that you advertise in and ask for their “Media Kit”; then extrapolate the data to best position yourself as a true luxury agent and expert.

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    Exposure – How do you Position it?

    How do you quantify your advertising reach when meeting with a luxury prospect? Understanding and communicating your value and worth is critical to your success. Contact the magazines, newspapers, websites and networks that you advertise in and ask for their “Media Kit”; then extrapolate the data to best position yourself as a true luxury agent and expert. Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel: https://www.youtube.com/watch?v=paZJPFn13-4

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    Are You Luxuriously Mobile? | Luxury Agent

    The growth of mobile phone usage for internet searches continues to soar.  Mobile is Different – as stated by Raymonde Greene of Digitas:  Mobile advertising can not be treated like desktop advertising “ the smartphone device IS the consumer. It’s more than a medium. “It’s a wearable, extension of the person.”

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    Are You Luxuriously Mobile?

    The growth of mobile phone usage for internet searches continues to soar. Mobile is Different – as stated by Raymonde Greene of Digitas: Mobile advertising can not be treated like desktop advertising “ the smartphone device IS the consumer. It’s more than a medium. “It’s a wearable, extension of the person.”: Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel: https://www.youtube.com/watch?v=WIMlqDGQUPc

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    Are you on Top of Luxury Real Estate Trends? | Luxury Agent

    Luxury consumers are “situation driven” and High Net Worth individuals as you would expect are heavily diversified and invested in the stock market and other investments.  As their investment returns fluctuate – so does their decision making to sell or buy luxury real estate.

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    Are you on Top of Luxury Real Estate Trends?

    Luxury consumers are “situation driven” and High Net Worth individuals as you would expect are heavily diversified and invested in the stock market and other investments. As their investment returns fluctuate – so does their decision making to sell or buy luxury real estate. pread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel.: https://www.youtube.com/watch?v=45HV1JPP5oE

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    Today’s Affluent are Tech Savvy. | Luxury Agent

    Did you really know just how tech savvy the wealthy are….. they are • More likely to adopt new technology • More mobile • More plugged in • Highly responsive to high touch tactics • Use Social Media • More likely to use video • More likely to read and consume news and media online • They also do comparison shopping and researching online

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    Today’s Affluent are Tech Savvy.

    Did you really know just how tech savvy the wealthy are….. they are More likely to adopt new technology More mobile More plugged in Highly responsive to high touch tactics Use Social Media More likely to use video More likely to read and consume news and media online They also do comparison shopping and researching online: Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel.https://www.youtube.com/watch?v=5XjkSUrJTI4                                      

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    Seeing Past The Flaunt | Luxury Agent

    Luxury Agent Coaching and Training is designed to explain how to become a luxury real estate agent and to maximize every real estate agent’s performance at every level. Whether you are new to selling luxury real estate or have a level of experience, whether a real estate agent, real estate broker/owner, manager, or team leader, the Luxury Agent coaches will coach you on how to be a luxury real estate agent which will ensure your success in the luxury real estate market. Agents can expect to experience professional advancement and explosive business growth in record time.

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    Affluent Expectations. | Luxury Agent

    Explain how you work upfront.  Let your client know if you have a team strategy, when you will provide the weekly updates and your overall marketing strategy.  Be as thorough and complete as possible.  In addition you must let your client know when they can contact you and the times you will be accessible to them – most importantly ask your client what is most convenient for them.  For example if you are in meetings or servicing other clients you should avoid taking calls – as you would do the same for your affluent client.  Your phone should be forwarded to your receptionist to [...]

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    Prospecting for Luxury Buyers and Luxury Sellers. | Luxury Agent

    Do You Overlook the Obvious when prospecting for luxury sellers & luxury buyers? There are countless sources of information; there is the newspaper, online search engines, subscription services, mass marketed lists, local chamber member lists, software that congregates business information and so on.  Which sources are you using?  Are you overlooking the obvious?

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    Prospecting for Luxury buyers and Luxury sellers

    Do you overlook the obvious when prospecting for luxury sellers & luxury buyers? There are countless sources of information; there is: the newspaper online search engines subscription services mass marketed lists local chamber lists software that congregates business information And so on. Which sources are you using? And are you overlooking the obvious? Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel: https://www.youtube.com/watch?v=WQCr8WeWImQ

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    5 Luxury Cocktail Conversations Tips. | Luxury Agent

    Imagine you are at an event or fundraiser – and you don’t have your cocktail conversation prepared… there is only 1 opportunity for a first impression.  Here are some Luxury Cocktail Conversation Tips:  1. Be well informed; especially when it comes to your luxury real estate market.  2. Become a great listener -- a good conversation requires more listening than talking.  3. When speaking with your affluent prospect try to repeat the person’s name throughout the conversation.  4. Before going to an event, be sure to know the highest and lowest luxury sale in your market to mention [...]

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    Reading Your Affluent Client. | Luxury Agent

    There are 4 affluent personality types;  1. Driver 2. Expressive  3. Amiable  4. Analytical An affluent driver personality is in charge, persuasive and action oriented. They prefer a "customized approach”. An affluent expressive personality is more emotional, talkative and entertaining. Don't be mechanical, formal or curt with them.  An affluent amiable personality is someone who wishes to please people, they are friendly and enjoy social interaction. They want to know Who, What, Where, Why, When, How. They like when you take notes. An affluent analytical personality is detail oriented [...]

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    How Much More Can You Make Selling Luxury Real Estate? | Luxury Agent

    Statistics show that the average Realtor makes roughly $48,000 per year in income from about 12 transactions.  This means that in a given year the average Realtor does just about $1.5m in closed business; the average sales price is roughly $130,000.  Imagine if you could increase your average sales price to $1,000,000 and do 12 transactions per year – you would earn $360,000 in commission instead of $48,000.  Do you want to learn and sell luxury real estate? The choice is yours.

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    How Much More Can You Make Selling Luxury Real Estate?

    Statistics show that the average Realtor makes roughly $48,000 per year in income from about 12 transactions. This means that in a given year the average Realtor does just about $1,500,000 in closed business; the average sales price is roughly $130,000. IMAGINE… if you could increase your average sales price to $1,000,000 and do 12 transactions per year – you would earn $360,000 in commission instead of $48,000. Do you want to learn and sell luxury real estate? The choice is yours. Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel : [...]

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    Treat Your Luxury Real Estate Clients like a V.I.P. | Luxury Agent

    Never “flaunt” your superior knowledge; however provide the valuable information that you boast by being a luxury agent as luxury clients often have tender egos and we want to appeal to those. Your affluent customer must always feel that they are in charge – that they are in control. Ask and learn about your affluent customers; ask them about their ideas, their needs, their family, their goals and desires.

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    Treat Your Luxury Real Estate Clients like a V.I.P.

    Never flaunt your superior knowledge; however provide the valuable information that you boast by being a luxury agent, as luxury clients often have tender egos and we want to appeal to those. Your affluent customer must always feel that they are in charge – that they are in control. Ask and learn about your affluent customers; ask them about their ideas, their needs, their family, their goals and desires.  Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel: https://www.youtube.com/watch?v=EdYijfxY1nI

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    The Chinese Impact on Luxury Real Estate. | Luxury Agent

    Chinese buyers demonstrate an appreciation for international real estate.  In 2013 they invested $37 billion dollars on residential properties; which makes them the fastest growing group of foreign buyers as of this date.  The Top 4 Destinations for The Chinese buyer are:  1. United States 2. Australia 3. Canada 4. New Zealand They purchase for a myriad of reasons such as emigration, investment, and school housing for their children studying abroad.

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    The Chinese Impact on Luxury Real Estate

    Chinese buyers demonstrate an appreciation for international real estate. In 2013 they invested $37 billion dollars on residential properties; which makes them the fastest growing group of foreign buyers as of this date. The Top 4 Destinations for The Chinese buyer are: United States Australia Canada New Zealand They purchase for a myriad of reasons such as emigration, investment, and school housing for their children studying abroad. Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel: https://www.youtube.com/watch?v=TltL3KUlvp4

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    4 Reasons Why A Luxury Seller or Buyer Looks For an Agent . | Luxury Agent

    The luxury consumer engages only the agents that have a reputation for being a luxury agent in their marketplace.  They look to a luxury agent for the following reasons:  1. Hedge and protection of their investment. 2. Handle the overall process and interact with white glove service. 3. Allow for and create an environment of joy throughout their sale or purchase.  4. Local insight on the current market trends and conditions.

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    4 Reasons Why A Luxury Seller or Buyer Looks For an Agent.

    The luxury consumer engages only the agents that have a reputation for being a luxury agent in their marketplace. They look to a luxury agent for the following reasons: Hedge and protection of their investment. Handle the overall process and interact with white glove service. Allow for and create an environment of joy throughout their sale or purchase. Local insight on the current market trends and conditions. Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel : https://www.youtube.com/watch?v=6NJ3czJNUSg

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    Luxury Linguistics. | Luxury Agent

    When Talking with Sellers avoid the word "comparable” - as luxury properties more times than not are not comparable.  Not only are they not comparable; but using that term does not make the luxury seller feel special or appropriate the white glove experience.  Instead use the term "relevant sale".  Implementing this luxury linguistic method will elevate you above your competitors.

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    Luxury Linguistics

    When talking with Sellers avoid the word comparable - as luxury properties simply are not comparable. Not only are they not comparable - but using that term does not convey the white glove service a luxury seller demands. Instead use the term relevant sale. Implementing this luxury linguistic method will elevate you above your competitors. Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel: https://www.youtube.com/watch?v=ROBgBK85aFM  

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    What Tactic Do You Use to Have Luxury clients seek YOU out? | Luxury Agent

    Think to yourself; where are your affluent prospects located geographically?  Do you have to be positioned as a Luxury Agent nationally? How about a Luxury Agent Statewide? Do you have to be positioned as a Luxury Agent Globally? NO – you have to be positioned as a Luxury Agent LOCALLY. The affluent prospects that you need to precondition to recognize you as a Luxury Agent live locally. So – which tactics do you use to position yourself as the Expert & Authority in Luxury Real Estate?

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    What Tactic Do You Use to Have Luxury clients seek YOU out?

    Think to yourself; where are your affluent prospects located geographically? Do you have to be positioned as a Luxury Agent nationally? How about a Luxury Agent statewide? Do you have to be positioned as a Luxury Agent globally? NO – you have to be positioned as a Luxury Agent LOCALLY. The affluent prospects that you need to precondition to recognize you as a Luxury Agent live locally. So – which tactics do you use to position yourself as the Expert & Authority in Luxury Real Estate? Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube [...]

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    Cocktail Conversation Luxury Real Estate. | Luxury Agent

    Imagine you are at an event or fundraiser – and you don’t have your cocktail conversation prepared… there is only 1 opportunity for a first impression.  Here are some Luxury Cocktail Conversation Tips:  1. Be well informed; especially when it comes to your luxury real estate market.  2. Become a great listener -- a good conversation requires more listening than talking.  3. When speaking with your affluent prospect try to repeat the person’s name throughout the conversation.  4. Before going to an event, be sure to know the highest and lowest luxury sale in your market to mention [...]

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    The Affluent Classes of Luxury Real Estate Owners. | Luxury Agent

    There are several classes of the affluent; therefore everyone who is wealthy is not categorized into 1 market named “Affluent”  The affluent market is highly fragmented into countless categories, submarkets and micro markets. Here is a Macro look at 3 of these segments  • Mass Affluent $100k - $999k Liquid Assets • High Net Worth Individual (HNWI) $1m+ In Assets • Ultra High Net Worth Individual (UHNWI) $30m + In Assets

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    The Affluent Classes of Luxury Real Estate Owners

    There are several classes of the affluent; therefore everyone who is wealthy is not categorized into 1 market named “Affluent” The affluent market is highly fragmented into countless categories, submarkets and micro markets. Here is a Macro look at just 3 segments: Mass Affluent                                                                   $100k - $999k In Assets High Net Worth Individual (HNWI)                         $1m+ In Assets Ultra High Net Worth Individual (UHNWI)          $30m + [...]

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    5 Seconds is All You Have in Luxury Real Estate. | Luxury Agent

    Thin Slicing as defined by Wikipedia is a term used in psychology and philosophy to describe the ability to find patterns in events based only on "thin slices," or narrow windows, of experience. You have 5 seconds before your luxury prospect determines you are successful or not – purely based on your appearance.  There is a strong tendency by affluent prospects and any prospect for that matter to make assumptions about your attractiveness, personality, and all sorts of other things within seconds of meeting you ---- including if they feel you are successful.

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    Affluent Allies & Luxurious Friends. | Luxury Agent

    Be just as nice, cordial and stay in touch with a prospect who decided not to sell or buy as you would with a client who was bought or sold with you.  By forging this relationship you are building an army of allies and friends which will become raving fans for you.  These raving fans will leave you positive reviews online, send you referrals, and do everything they can to RETURN the favor you did for them.

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    Affluent Allies & Luxurious Friends

    Be just as nice, cordial and stay in touch with a prospect who decided not to sell or buy as you would with a client who has bought or sold. By forging this relationship you are building an army of allies and friends which will become raving fans for you. These raving fans will leave you positive reviews online, send you referrals, and do everything they can to return the favor you did for them. Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel: https://www.youtube.com/watch?v=cPSO5ykUDh4

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    The Next Gen - Affluent Millennials. | Luxury Agent

    Baby Boomers at their peak were 70 Million in size and were the most wealthy group Millennials at their peak are 84 Million & are the largest living generation in history.  What’s most important to them? Lifestyle not location. They will chose a location based upon where they can get that lifestyle which may even include international cities.

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    The Next Gen | Affluent Millennials

    Baby Boomers at their peak were 70 Million in size and were the most wealthy group Millennials at their peak are 84 Million and are the largest living generation in history. What’s most important to them?  Lifestyle not location. They will chose a location based upon where they can get that lifestyle, which may even include international cities. Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel: https://www.youtube.com/watch?v=sGK2YWOdyKQ

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    What Does The Younger Affluent Look For? | Luxury Agent

    They feel at ease and excited with their achievements – they enjoy entertaining especially outdoors and look for a dedicated work space. Size is no longer as important; they are more design and finish oriented. They are looking for privacy, which includes land, access to private clubs and private elevators.  All of this leads them towards a lower key lifestyle that avoids drawing attention.

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    What Does The Younger Affluent Look For?

    They feel at ease and excited with their achievements – they enjoy entertaining especially outdoors and look for a dedicated work space.   Size is no longer as important; they are more design and finish oriented.   They are looking for privacy, which includes land, access to private clubs and private elevators.   All of this leads them towards a lower key lifestyle that avoids drawing attention.   Spread a little luxury today; like us, follow us and subscribe to our Luxury Agent Youtube channel :https://www.youtube.com/watch?v=DBzHV_yVvy0

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    Are You Smart? | Luxury Agent

    Smart homes and home automation has transitioned from a trend to commonplace in the luxury real estate community.  Some of the many features for a smart home are:  • Smart thermostats which can save your luxury client real money; in fact by setting a thermostat back 1 or 2 degrees can result in 1% - 3% in energy savings; which adds up when you are cooling or heating an 8,000 Square Foot Home • Lighting sensors and dimmers have been available for years; but now there are versions that are controlled by radio waves • Installing automatic window treatments; during the heat of the summer [...]

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    Are You Smart?

    Smart homes and home automation has transitioned from a trend to commonplace in the luxury real estate community. Some of the many features for a smart home are: Smart thermostats which can save your luxury client real money; in fact by setting a thermostat back 1 or 2 degrees can result in 1% - 3% in energy savings; which adds up when you are cooling or heating an 8,000 Square Foot Home Lighting sensors and dimmers have been available for years; but now there are versions that are controlled by radio waves Installing automatic window treatments; during the heat of the summer your smart home[...]

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    Selling Luxury Real Estate Do You Have What it Takes? | Luxury Agent

    Many factors contribute to your success in luxury real estate.  There are 2 components that stand out: 1. Consistency 2. Authenticity Consistency in everything you do, such as what you produce in marketing luxury homes, how you position the marketing products and distribute your communications.  Authenticity is one of the most critical components in building a relationship with an affluent prospect; remember your luxury sellers and buyers are being solicited at every angle.

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    Priorities in the Purchase of a Luxury Home. | Luxury Agent

    Surveying affluent consumers shed a light on the true drivers in their purchase decisions.  • 62% purchase to have a higher quality of life  • 47% purchase to spend more time family and friends • 44% purchase to see more of the world • 39% purchase to achieve and retain financial stability • 40% purchase to simplify life.

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    How Wealth is Changing and How to cater to the Affluent. | Luxury Agent

    The luxury consumer was the “blue blood or old guard”  Now it is the 45 – 60 year olds.  To cater to the affluent – you must be educated to protect their time; which is their most important asset. They desire to experience life like a 5 Star resort; so be prepared.  Research shows that finding out who they are as a person is the most important.

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