Luxury consumers spend more time on mobile devices.
A recent study found that 98% of affluent consumers use the Internet.
As compared with 79% of the general population.
The affluent spend 26.2 hours online weekly, 17.6 hours watching TV and 7.5 hours listening to the radio.
The general population, on the other hand, spends about twice as much time weekly with TV and radio—34 hours and 16 hours, respectively—and just 21.7 hours on the Internet.
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April 9, 2020
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