Use the Luxury Portfolio Magazine to Reach an Affluent Audience
In the rarified world of luxury marketing, magazines continue to draw loyal followings. And in real estate, luxury consumers continue to enjoy and appreciate magazine advertising, as well as dedicated agency property magazines.
In a recent study sponsored by our luxury marketing partner, Luxury Portfolio International®, affluent homebuyers and sellers placed great value on dedicated real estate magazines. Specifically, they reported looking to these publications for properties and insight into home-related topics such as design tips and trends. Read the whole report here: http://www.LeadingRE.com/downloads/LP/LP_WHITE_PAPER.pdf
Bottom line? The Internet is paramount, but elegant printed material is still vital for this audience. Through Luxury Portfolio International®, our company has a unique offering for luxury consumers in the Luxury Portfolio Magazine, a regularly published piece that tells the stories of homes represented throughout the network as well as the “culture” of luxury living. Exactly what people want.
Whether you choose to advertise a listing, or to distribute the magazine to your clients as a representation of your affiliation and brand, rest assured you are sharing information they not only want, but value. And in turn, you are offering a great service to your clients. Win - win.
For more information on the magazine, click here: http://www.leadingre.com/downloads/LP/LPMagazinePages.pdf