How Wealth is Changing and How to cater to the Affluent.
The luxury consumer was the “blue blood or old guard” Now it is the 45 – 60 year olds. To cater to the affluent – you must be educated to protect their time; which is their most important asset. They desire to experience life like a 5 Star resort; so be prepared. Research shows that finding out who they are as a person is the most important.