Find and focus on your assets. Make a list of what you feel are the top 20 “assets” or “unique items” that set you or your company apart from competitors. Discuss and review the top 20 asset list with your co-workers, friends, family and past clients to get their input. Narrow your top 20 asset list down to 5 and leverage these in all of your marketing efforts. Remember… You can only improve your weakness marginally – however you can improve your strengths exponentially!