Incorporate New Media into Your Luxury Marketing – (Company Paid)
Consumers love to watch online videos. With 24 hours of video uploaded to YouTube every minute it’s safe to say video has become firmly established in our culture. And consumption via smartphones and tablets is up too, specifically among affluent consumers.
A study by Ipsos Mendelsohn, found that 98 percent of affluent consumers use the Internet, as compared with 79 percent of the general population. They spend 26.2 hours online weekly, 17.6 hours watching TV and 7.5 hours listening to the radio. The general population, on the other hand, spends about twice as much time weekly with TV and radio—34 hours and 16 hours, respectively—and just 21.7 hours on the Internet. Basically,
The general population, on the other hand, spends about twice as much time weekly with TV and radio—34 hours and 16 hours, respectively—and just 21.7 hours on the Internet.
Basically, affluents are more hip to what’s new and exciting. While creating a well-produced video can be expensive, it can be worth it. No question. In the meantime, consider these free tools you have access to as part of our company's affiliation with Luxury Portfolio International®.
A new mobile-friendly www.luxuryportfolio.com.
Access to thousands of luxury videos via Luxury Portfolio TV: http://www.luxuryportfolio.com/video
The ability to send this short video to your clients to explain who Luxury Portfolio is: http://www.luxuryportfolio.com/video?wm_video_id=fue057d0acend
Or send your design-savvy clients a link to one of our 18 videos on different architectural styles.
Simply select the style you’d like and then Share for more information.
You can quickly and easily get into the new media game.