The luxury consumer was the “blue blood or old guard”
Now it is the 45 – 60 year olds.
To cater to the affluent – you must be educated to protect their time; which is their most important asset.
They desire to experience life like a 5 Star resort; so be prepared.
Research shows that finding out who they are as a person is the most important.
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September 18, 2019
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