• Reading Your Affluent Client

     

    There are 4 affluent personality types:

    1. Driver
    2. Expressive
    3. Amiable
    4. Analytical

     

    An affluent driver personality is in charge, persuasive and action oriented. They prefer a customized approach.

    An affluent expressive personality is more emotional, talkative and entertaining. Don't be mechanical, formal or curt with them.

    An affluent amiable personality is someone who wishes to please people, they are friendly and enjoy social interaction.  They want to know Who, What, Where, Why, When, How. They love when you take notes.

    An affluent analytical personality is detail oriented and organized. Stick to the facts; refrain from using use the word feel.